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Blue Ocean Strategy

Blue ocean strategy August 13, 2020 A Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing market space, thereby making the competition irrelevant. While...

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Safety at the Top

Safety at the top JULY 29, 2020 “One error is one too many.” “Not on my watch.” How many times have we heard that?   How many times have we made those statements?   Safety cannot be delegated.  It is everyone’s responsibility; however, it starts at...

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The Focused Leader

The Focused Leader July 15, 2020 Building High Performing Air Medical Teams and Healthy Workplace Cultures What IF…People knew the mission and their role in creating organizational success?  What IF…People were committed to giving their personal best without fear...

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Expanding Your Services

Expanding Your Services June 24, 2020 You wouldn’t blindly open a business without some information about the business landscape, and you wouldn’t open a new base without justification. These are the steps to take for expansion: Evaluate the Need to Expand Too often,...

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ADM to Traditional

Check out our case study on an air medical program that went from an Alternative Delivery Model (ADM) to Traditional in a matter of months.