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Blue Ocean Strategy

Blue Ocean Strategy

Blue ocean strategy August 13, 2020 A Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing market space, thereby making the competition irrelevant. While...
Expanding Your Services

Expanding Your Services

Expanding Your Services June 24, 2020 You wouldn’t blindly open a business without some information about the business landscape, and you wouldn’t open a new base without justification. These are the steps to take for expansion: Evaluate the Need to Expand Too often,...